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“A design isn’t finished until somebody is using it.”
Brenda Laurel

IT IS HARD TO believe that it was eight years ago that I approached the ASID Illinois Chapter with the idea of creating a design competition and citywide celebration of interior design. Eight years later, it is still going strong and on September 29th it was held before a sell out crowd at the Union League Club in Chicago. Twenty-eight prestigious awards were given out that evening in seventeen different categories and i4design published a private label magazine showcasing all of the winners that were mailed out to members of the ASID-IL and IIDA Chapters. In this issue, we picked four of the winning designs and spotlighted them with expanded editorial. I extend my congratulations to Margaret McCurry, Susan Fredman, Joan Craig and Gary Lee for their stunning award winning submissions as well as to all twenty-four additional recipients of this honorable ASID Celebration of Design Award.

I have to admit that I have been anxiously waiting for Ian Schrager’s Public Hotel to open in the city’s iconic Ambassador East Hotel that includes the famous Pump Room all summer long and when it finally did, I was not disappointed. It underwent an extensive renovation aimed at recapturing the glamour of the 1930s and 1940s, but with a modern twist. The 285-room hotel is the first in Schrager’s new line of mid-range properties aimed at cost-conscious guests, and the decor would never let you know it. The design in the hotel comes off as a mixture of both hip and comfortable. After you have had a chance to see it featured here, it’s still worth a trip to pay the restaurant a visit where famed chef, Jean-Georges Vongerichten, brings New York’s ABC Kitchen to Chicago via the Pump Room. Try the roasted beets with freshly made yogurt and chopped basil, my favorite dish.

At i4design we are constantly pushing ourselves to make sure that we are connecting to our readers in an increasingly mobile world by integrating new media in our strategies and bridging the gap between print and web. That said, we are excited to offer i4design’s content through on-line delivery allowing us ways to engage our readers in new and exciting ways. If you would like a digital subscription to our magazine delivered to your home or office in place of or even in addition to your regular subscription by mail just let us know by emailing us at It’s easy to use and reader friendly and is something I am sure you’ll love reading on your favorite tablet or mobile device. i4




Mitchell M. Obstfeld,